Mogli for Marketing Cloud: 

Expand Your Journeys with SMS

Easily send personalized texts from Journey Builder, with visibility across Salesforce Clouds. 

Mockup of Mogli for Marketing Cloud, showing a custom text message creation tool

Eliminate Blind Spots Between Marketing, Sales, & Service Teams

Say goodbye to the fragmented experience your teams are used to. Automatically log every text message sent from a marketing journey directly to the customer's record in your core Salesforce CRM—where sales, service, and marketing teams can see them.

With Mogli for Marketing Cloud, your teams get a complete history of every marketing-led engagement, ensuring they have the full context to continue the conversation seamlessly and maintain a consistent voice.

 

Boost Engagement with Seamless Cross-Channel Orchestration

 Build smarter campaigns that adapt to stakeholder behavior. Easily create Mogli text messages directly within Marketing Cloud. This enables you to reach each constituent on their preferred messaging application and orchestrate powerful follow-up events, such as automatically sending a text after cart abandonment, to maximize conversions. 

Mogli for Marketing Cloud mockup showing a data extension in Journey Builder

 

Mockup of the SMS/WhatsApp template creation tool in Mogli for Marketing Cloud

Easily Create Custom, Personalized Text Messages in Marketing Cloud

Simply drag and drop the Mogli custom activity into Journey Builder to compose and send messages. Use familiar features like dynamic message templates and merge fields to easily leverage your Salesforce data for deeply personalized messages at scale.

Ready to Make Texting on Salesforce Easy?

Send SMS & WhatsApp Messages | Engage in 1:1 Conversations | Deploy Bulk/Mass Messages | Leverage Salesforce Automations | Conduct Surveys & Collect Data | Deliver Voice Messages

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Mogli for Marketing Cloud Features

Intuitive Message Builder

With Mogli, there’s no complex coding language to learn or technical configuration required to text in Marketing Cloud. Simply drag and drop the Mogli custom activity into Journey Builder, and use the features you already know and love to build texts. 

SMS, MMS, RCS, & WhatsApp Support

Engage customers where they are with native support for SMS, MMS, WhatsApp, and RCS. Expand your Marketing Cloud capabilities with personalized, automated texts that recipients will open in minutes. 

Flexible Carrier Gateway Support

Select the best gateway for your organization’s use case, budget, and timeline, whether that’s a short code, 10DLC phone number, or High-Throughput Toll Free (HTTF) number. 

Centralized Conversation View

Automatically log all messages sent from a marketing journey to the contact’s record in your core Salesforce org. Everyone can see full texting history in a streamlined Conversation View, enabling seamless cross-cloud visibility for a 360-degree view of every stakeholder relationship. 

Dynamic Message Templates

Personalize text messages at scale using dynamic message templates that pull directly from your Salesforce and Marketing Cloud data. 

Built on Salesforce

Mogli for Marketing Cloud’s direct connection to Salesforce means you can leverage all your existing automation and AI investments within Marketing Cloud. 

Straightforward Message Pricing

All Mogli plans include unlimited users and contacts, eliminating the high cost and administrative burden of per-seat licensing. We offer a transparent, simplified pricing model that makes it easy to calculate and prove your ROI without the risk of hidden implementation costs or complex overage fees.

Do More with Mogli for Marketing Cloud

Cross-Team EngagementTurn one-way marketing communication into a powerful, two-way dialogue. Create a task or case in Salesforce upon completion of a pre-defined action, instantly enabling human teammates or AI Agents to take over with the full conversation history available to them.

Leverage Existing AI InvestmentsUnlock the full potential of your Mogli AI or Agentforce investments—such as conversation summaries, next-step suggestions, and agentic handoffs. Mogli for Marketing Cloud’s native connection to your Salesforce org allows you to activate these powerful AI features on messages that originate in your marketing journeys, all without investing in a new marketing platform.

Lost Conversion RecoveryTrigger an immediate, highly personalized text message for high-value events like abandoned cart recovery or expiring subscriptions. By leveraging the most immediate channel, you maximize conversion rates and prevent churn.

Behavior-Driven NurturingBuild intelligent journeys that react to real-time stakeholder behavior. Set up journey events that listen for a text reply, enabling immediate, personalized follow-up and the ability to trigger a warm handoff to a human agent.

Frequently Asked Questions

What are the core differences between Mogli for Marketing Cloud and Salesforce’s native mobile solutions?

Mogli for Marketing Cloud is designed as a simplified, cost-effective enhancement to your greater Salesforce investment. While other solutions can require specialized developers and expensive implementation partners, Mogli is a custom activity that a standard Salesforce Marketing Cloud administrator can easily configure. 

Crucially, we provide an out-of-the-box data integration that automatically logs all journey messages back to a record in your core Salesforce org, immediately breaking down data silos. Additionally, we offer flexibility with phone number types, supporting short code, 10DLC, and HTTF, allowing organizations of all budgets and timelines to bring text messaging to Marketing Cloud. In every aspect, Mogli for Marketing Cloud is purpose-built to accelerate your time-to-value while offering a clearer, more predictable total cost of ownership.
What Salesforce Marketing Cloud versions does Mogli support?
Mogli for Marketing Cloud supports all Marketing Cloud Engagement editions that include Journey Builder.
How does the pricing work?
Mogli for Marketing Cloud is a simple annual license add-on available to any Mogli customer. All Mogli plans include unlimited users and contacts. Message usage is consumed from your existing core message allotment, and we offer transparent per-message pricing.  
What channels does Mogli for Marketing Cloud support?
Mogli for Marketing Cloud supports sending messages via SMS, MMS, WhatsApp, and RCS directly from Journey Builder.
Can I choose my phone number type with Mogli for Marketing Cloud?
Yes. Where other messaging solutions for Marketing Cloud may restrict you to short code, Mogli provides support and managed provisioning for all three of the standard phone number types: 10DLC, short code, and HTTF. This critical flexibility means that if short code is not the right fit for your budget or timeline, you can still bring easy, high-impact texting to Marketing Cloud.
What does the implementation process look like?
Mogli for Marketing Cloud is delivered as a simple managed package that a standard SFMC admin can easily configure, often in just a few hours. Mogli provides dedicated guidance and assists with the heavy lifting of carrier registration and compliance, so your team doesn't need to be telecom experts to ensure message delivery.
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Unlock the Full Power of Your Marketing Cloud Investment

Mogli unlocks Marketing Cloud’s full value by making mobile engagement simple, highly personalized, and capable of driving superior engagement and cross-cloud alignment. Contact our team of experts to start your journey toward easy, high-impact text messaging today.

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