Case Study | Aryval

Their Challenge

Boosting Engagement Beyond Email

Aryval recognized early that communication via email alone was insufficient for the high-stakes, time-sensitive nature of K-12 admissions. They needed a messaging channel, such as SMS, that wouldn’t fall victim to crowded inboxes or spam filters, so that critical outreach (such as application deadlines and event notifications) would reach students and their families on time.

A young organization at the time with zero revenue, Aryval required a technical partner willing to collaborate and support its early growth stage. They sought a Salesforce texting vendor that would provide not only a secure and capable tool but also a team of experts that would support them at every step.

Solution

Mogli for Easy Salesforce Texting

Aryval partnered with Mogli to implement a comprehensive SMS strategy integrated directly into their Salesforce-based platform.

Automated Admissions Reminders

Aryval utilizes Mogli to send automated text reminders for critical milestones in the K-12 admissions process, including application deadlines, financial aid notifications, and upcoming school events.

Dedicated, Independent Gateways

By assigning a unique Gateway (or phone number) to each school location, Aryval ensures that every message is routed correctly and that the communication remains institution-specific.

“In our space, usually our competitors would offer one phone number for all the schools. And what would happen is, if a family is looking at 3 different schools within the locale, they would get those text messages in the same text chain. With Mogli, we could tell schools we’d provide them with their own independent gateway specific to their area. That was a huge win for us.” - Dan Yorsh, Aryval Co-Founder & CEO

Dynamic Auto-Responders

A custom automation triggers personalized, school-specific auto-responses to incoming messages, ensuring that families feel heard with immediate engagement even when staff are offline.

Enhanced Engagement Tracking

Aryval incorporates Mogli URL Pro to deliver branded, shortened links within text messages, allowing the team to track engagement and click-through rates for admissions forms.

“With Mogli URL Pro, we're able to track clicks on the domain, which is really great. It just gives us another metric to provide to the customer, which I think is very valuable.” - Dan Yorsh, Aryval Co-Founder & CEO

Results

Keeping Families Informed At Scale

In just three years since its launch, Aryval has grown to support more than 100 partner schools and a team of 15 employees. By adopting a "text-first" strategy, they have provided their partner schools with a competitive advantage in the admissions landscape. As Dan notes, Mogli’s team structure and partnership mentality were critical in Aryval’s early success: 

“The willingness to collaborate and find solutions and not talk about dollars immediately was super valuable.” - Dan Yorsh, Aryval Co-Founder & CEO

As Aryval looks toward its next goal of doubling its school count, a secure, simple, and scalable SMS framework remains a central pillar of its strategy.

“Mogli is the best option for somebody who's looking for an SMS provider that is innovative and also looking to have support. Everyone can go with Twilio and kind of have their ‘IKEA’ set up, so to speak, within the SMS-Salesforce world. But some teams aren't set up that way. And I think Mogli is great for that.” - Dan Yorsh, Aryval Co-Founder & CEO