Mogli_Salesforce Text Messaging for Financial Services

Salesforce Text Messaging for Financial Services Companies

Mogli brings easy texting to Salesforce. We help financial services teams stay compliant and connected with every conversation logged, searchable, and audit-ready. No manual syncing or compliance exposure. Just seamless, secure communication from inside your org. Protected by Salesforce Shield encryption and built to satisfy FINRA and SEC books-and-records requirements from day one.

Financial Services Companies Who Trust Mogli

Texting App Built for the Way Advisors Actually Work

Your clients expect to hear from you by text. The problem is that most texting tools live outside Salesforce, which means fragmented conversation history, manual data entry, and zero meaningful automation. And for regulated firms, adopting SMS without a compliant archival strategy is a non-starter. 

Mogli’s Salesforce SMS app solves all of this. Built on Salesforce, Mogli gives advisors, associates, and client service teams a single place to send, receive, and automate text communications. Every message is logged in Salesforce next to the rest of your data. 

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Power agentic text conversations with seamless human handoff.
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Utilize real-time account updates that send automated alerts triggered by Salesforce data (balance thresholds, renewal dates, policy changes).
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Support new client onboarding with automated conversations triggered by an inbound keyword.
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Leverage one-time password (OTP) / Multi-Factor Authentication (MFA) for secure client portal access.
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Collect documents over text message via MMS (driver's licenses, pay stubs, financial forms) and attach to related Salesforce records.
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Facilitate appointment scheduling over text message with Mogli Schedulers, so clients can easily book quarterly reviews and onboarding calls.
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Build two-way text messaging into your cross-channel Marketing Cloud Journeys.

Mogli Features Built for Financial Services Companies

Explore how Mogli works together with Salesforce to help financial services teams stay connected and build trust through precise, personalized, and compliant communication. 

Inbound Lead Capture and Inquiry RoutingIncrease speed to lead with easy-to-build automated conversations that capture lead information, ask qualifying questions, and route them to the right advisor based on their goals. Responses are logged directly in Salesforce, and any documents they send are attached automatically to their record.

One-to_one client conversationsAdvisors, associates, and client service teams can send and respond to text messages from anywhere in Salesforce. Mogli Conversation View shows the full history of every text exchange with a client, so the whole team stays on the same page even when multiple advisors share a client relationship.

Recruitment & Admissions WorkflowsKeep clients informed and advisors in the loop. Leverage Salesforce automations to trigger text notifications to clients about upcoming appointments, renewals, policy changes, and account milestones. Then, automatically alert the right advisor or associate the moment a client texts back. Personalize your outreach using Salesforce merge fields and segment at scale by client type, relationship stage, or any other data in your org.

Appointment and Call Scheduling Via TextMogli Scheduler makes it easy for prospects and clients to book their next meeting over text — whether it’s a quarterly review, an onboarding call, or a conversation about a new financial goal. Send invitations, let clients choose a time based on advisor availability, and auto-populate booking pages with existing Salesforce contact data.

Client Satisfaction and Feedback SurveysKnow whether you’re meeting client expectations with automated text surveys using Mogli Form Templates. Build linear or branching surveys, collect responses, and report on the data directly in Salesforce.

Ready to Make Texting on Salesforce Easy?

Send SMS & WhatsApp Messages | Engage in 1:1 Conversations | Deploy Bulk/Mass Messages | Leverage Salesforce Automations | Conduct Surveys & Collect Data | Deliver Voice Messages

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Hear From an Industry Mogli Client

We love that it sits directly inside Salesforce, is able to be automated, and it's clean and easy to use.
Micah Peterson
Total Wealth Planning

FAQs About SMS for Financial Services Companies

Is texting effective for financial advisors and wealth managers?

Yes, and increasingly, it’s expected. Text messaging can help financial advisors and wealth managers speed up the onboarding process and maintain stronger client relationships with faster back-and-forth. With a Salesforce SMS app like Mogli, you can reach clients on the channel they actually respond to, and keep accurate, organized records of every conversation.

What are the benefits of texting for financial advisors?
Texting helps financial advisors and wealth managers speed up the onboarding process and improve client satisfaction with fast, personalized communications. With Mogli inside Salesforce, you can increase your team’s responsiveness, keep accurate and organized records of all text conversations, and automate high-touch client milestones to maintain positive relationships.
What kind of text messages do financial services professionals send?

Depending on their goals, financial services teams might use SMS to:

  • Share real-time account updates, market alerts, and renewal reminders
  • Onboard new clients with keyword-triggered automated conversations
  • Request and collect documents via MMS
  • Send one-time passcodes (OTPs) for client portal and banking app access
  • Coordinate and schedule meetings with clients
  • Send CSAT and NPS surveys
  • Flag and escalate restricted advisor communications to compliance managers
  • Handle inbound inquiries with AI-powered agentic conversations and seamless advisor handoff
  • Communicate claims statuses and policy changes
  • Share disclosures and other compliance information
How does Mogli support financial institutions to stay compliant with FINRA and SEC communication archival requirements?

While complying with all relevant laws and regulations is ultimately up to the financial institution, Mogli sets teams up for compliance success with an app that timestamps and stores every message sent or received directly in Salesforce. Because all message data sent via Mogli lives inside Salesforce, it stays in your org, even if you ever were to change SMS providers or leave Salesforce entirely. You're never locked out of your own records.

For firms using third-party archival platforms like Smarsh, a Salesforce-integrated text messaging app like Mogli enables you to automate the export of full message transcripts — including sender identity, timestamps, and MMS attachments — on a configurable schedule for review.

Mogli also supports Salesforce Shield Encryption, allowing organizations to encrypt message data at rest inside Salesforce.
Can Mogli help us build a custom compliance or archival solution?
Yes, Mogli’s team of Salesforce SMS experts is here to help financial institutions at every step of their texting journey. For firms with complex archival requirements, Mogli's Professional Services team can scope and build a tailored solution from the ground up. Our Solutions Architects are equipped to handle the technical and regulatory complexity that out-of-the-box configurations can't always address.
Can I send images or attachments with Mogli?
Yes, Mogli supports SMS, MMS, and RCS enabling you to send text, images, videos, GIFs, PDFs, and audio files. This is especially useful for sharing disclosures, financial documents, and compliance notices directly in the conversation thread.
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Deliver Better Client Experiences with Mogli

Whether you use Salesforce with Sales Cloud, Service Cloud, Marketing Cloud, Agentforce, or other custom data architectures, Mogli can help you harness Salesforce to launch compliant texting strategies that deepen relationships. Contact our team to learn more.