
Mogli brings easy texting to Salesforce. We help financial services teams stay compliant and connected with every conversation logged, searchable, and audit-ready. No manual syncing or compliance exposure. Just seamless, secure communication from inside your org. Protected by Salesforce Shield encryption and built to satisfy FINRA and SEC books-and-records requirements from day one.
Your clients expect to hear from you by text. The problem is that most texting tools live outside Salesforce, which means fragmented conversation history, manual data entry, and zero meaningful automation. And for regulated firms, adopting SMS without a compliant archival strategy is a non-starter.
Mogli’s Salesforce SMS app solves all of this. Built on Salesforce, Mogli gives advisors, associates, and client service teams a single place to send, receive, and automate text communications. Every message is logged in Salesforce next to the rest of your data.
Explore how Mogli works together with Salesforce to help financial services teams stay connected and build trust through precise, personalized, and compliant communication.
Increase speed to lead with easy-to-build automated conversations that capture lead information, ask qualifying questions, and route them to the right advisor based on their goals. Responses are logged directly in Salesforce, and any documents they send are attached automatically to their record.
Advisors, associates, and client service teams can send and respond to text messages from anywhere in Salesforce. Mogli Conversation View shows the full history of every text exchange with a client, so the whole team stays on the same page even when multiple advisors share a client relationship.
Keep clients informed and advisors in the loop. Leverage Salesforce automations to trigger text notifications to clients about upcoming appointments, renewals, policy changes, and account milestones. Then, automatically alert the right advisor or associate the moment a client texts back. Personalize your outreach using Salesforce merge fields and segment at scale by client type, relationship stage, or any other data in your org.
Mogli Scheduler makes it easy for prospects and clients to book their next meeting over text — whether it’s a quarterly review, an onboarding call, or a conversation about a new financial goal. Send invitations, let clients choose a time based on advisor availability, and auto-populate booking pages with existing Salesforce contact data.
Know whether you’re meeting client expectations with automated text surveys using Mogli Form Templates. Build linear or branching surveys, collect responses, and report on the data directly in Salesforce.
Send SMS & WhatsApp Messages | Engage in 1:1 Conversations | Deploy Bulk/Mass Messages | Leverage Salesforce Automations | Conduct Surveys & Collect Data | Deliver Voice Messages
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Yes, and increasingly, it’s expected. Text messaging can help financial advisors and wealth managers speed up the onboarding process and maintain stronger client relationships with faster back-and-forth. With a Salesforce SMS app like Mogli, you can reach clients on the channel they actually respond to, and keep accurate, organized records of every conversation.
Depending on their goals, financial services teams might use SMS to:
While complying with all relevant laws and regulations is ultimately up to the financial institution, Mogli sets teams up for compliance success with an app that timestamps and stores every message sent or received directly in Salesforce. Because all message data sent via Mogli lives inside Salesforce, it stays in your org, even if you ever were to change SMS providers or leave Salesforce entirely. You're never locked out of your own records.
For firms using third-party archival platforms like Smarsh, a Salesforce-integrated text messaging app like Mogli enables you to automate the export of full message transcripts — including sender identity, timestamps, and MMS attachments — on a configurable schedule for review.
Mogli also supports Salesforce Shield Encryption, allowing organizations to encrypt message data at rest inside Salesforce.
Whether you use Salesforce with Sales Cloud, Service Cloud, Marketing Cloud, Agentforce, or other custom data architectures, Mogli can help you harness Salesforce to launch compliant texting strategies that deepen relationships. Contact our team to learn more.