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Pricing
Meet with Mogli
Pricing

Mogli for Marketing Cloud

We make it easy to text on Marketing Cloud

In a traditional setup, sales and service teams are often blind to the marketing messages a customer has received, creating a fragmented and inconsistent experience. Mogli for Marketing Cloud solves this by automatically logging every text message sent from a marketing journey directly to the customer's record in your core Salesforce CRM. This gives your teams a complete history of every marketing-led engagement, ensuring they have the full context to continue the conversation seamlessly and maintain a consistent voice.

  

With Mogli’s easy text messaging directly available within Marketing Cloud, you can build smarter campaigns that truly adapt to stakeholder behavior. This enables you to reach them on their preferred messaging application and orchestrate powerful follow-up events, such as automatically sending a text message after a cart abandonment, to maximize engagement and conversion.

   

Simply drag and drop the Mogli custom activity into Journey Builder to compose and send messages. Use familiar features like dynamic message templates and merge fields to easily leverage your Salesforce data for deeply personalized messages at scale.

   

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Ready to Make Texting on Salesforce Easy?

Send SMS & WhatsApp Messages | Engage in 1:1 Conversations | Deploy Bulk/Mass Messages | Leverage Salesforce Automations | Conduct Surveys & Collect Data | Deliver Voice Messages
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Features

Intuitive Message Builder
There’s no complex coding language to learn or technical configuration required to text in Marketing Cloud with Mogli. Simply drag and drop the Mogli custom activity into Journey Builder to get started.
SMS, MMS, RCS & WhatsApp Support
Engage customers where they are with native support for SMS, MMS, and WhatsApp.
Flexible Carrier Gateway Support
With support for short code, 10DLC, and High-Throughput Toll Free (HTTF), you can select the best gateway for your organization’s use case, budget, and timeline.
Centralized Conversation View
All messages sent from a marketing journey are automatically logged to the contact’s record in your core Salesforce org. This seamless cross-cloud visibility ensures your entire organization has a complete, 360-degree view of every stakeholder conversation.
Dynamic Message Templates
Utilize dynamic message templates that pull from the data you maintain in Salesforce and Marketing Cloud to personalize your Marketing Cloud messages at scale.
Built on Salesforce
Utilize Mogli for Marketing Cloud’s direct connection to Salesforce to leverage all your existing automation and AI investments from engagements that start within Marketing Cloud.
Straightforward Message Pricing
All Mogli plans include unlimited users and contacts, eliminating the high cost and administrative burden of per-seat licensing. We offer a transparent, simplified pricing model that makes it easy to calculate and prove your ROI without the risk of hidden implementation costs or complex overage fees.

Do More with Mogli for Marketing Cloud

Cross-Team EngagementTurn one-way marketing communication into a powerful, two-way dialogue. Create a task or case in Salesforce upon completion of a pre-defined action, instantly enabling human teammates or AI Agents to take over with the full conversation history available to them.

Leverage Existing AI InvestmentsUnlock the full potential of your Mogli AI or Agentforce investments—such as conversation summaries, next-step suggestions, and agentic handoffs. Mogli for Marketing Cloud’s native connection to your Salesforce org allows you to activate these powerful AI features on messages that originate in your marketing journeys, all without investing in a new marketing platform.

Lost Conversion RecoveryTrigger an immediate, highly personalized text message for high-value events like abandoned cart recovery or expiring subscriptions. By leveraging the most immediate channel, you maximize conversion rates and prevent churn.

Behavior-Driven NurturingBuild intelligent journeys that react to real-time stakeholder behavior. Set up journey events that listen for a text reply, enabling immediate, personalized follow-up and the ability to trigger a warm handoff to a human agent.

Frequently Asked Questions

What are the core differences between Mogli for Marketing Cloud and Salesforce’s native mobile solutions?
Mogli for Marketing Cloud is designed as a simplified and cost-effective enhancement to your greater Salesforce investment. While other solutions can require specialized developers and expensive implementation partners, Mogli is a custom activity that a standard SFMC administrator can easily configure. Crucially, we provide an out-of-the-box data integration that automatically logs all journey messages back to a record in your core Salesforce org, immediately breaking down data silos. Additionally, we offer flexibility with phone number types, supporting short code, 10DLC, and HTTF, allowing organizations of all budgets and timelines to bring text messaging to Marketing Cloud. In every aspect, Mogli for Marketing Cloud is purpose-built to accelerate your time-to-value while offering a clearer, more predictable total cost of ownership. 
What Salesforce Marketing Cloud versions does Mogli support?
If your edition of Marketing Cloud includes Journey Builder, Mogli for Marketing Cloud supports it.
How does the pricing work?
Mogli for Marketing Cloud is a simple annual license add-on available to any Mogli customer. All Mogli plans include unlimited users and contacts, eliminating the high cost and administrative burden of per-seat licensing. Message usage is consumed from your existing core message allotment, and Mogli offers transparent per-message pricing. 
What channels does Mogli for Marketing Cloud support?
Mogli for Marketing Cloud supports sending messages via SMS and WhatsApp directly from Journey Builder. 
Can I choose my phone number type with Mogli for Marketing Cloud?

Yes. Mogli supports and manages provisioning for all three standard phone number types: 10DLC, Short Code, and HTTF. This flexibility allows you to choose the option that best fits your budget and timeline. 

What does the implementation process look like?
Mogli for Marketing Cloud is delivered as a simple managed package that can be configured by a standard SFMC administrator, often in just a few hours. Mogli also provides guidance and handles carrier registration and compliance to help ensure successful message delivery.

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Unlock the Full Power of Your Marketing Cloud Investment

Mogli unlocks Marketing Cloud’s full value by making mobile engagement simple, highly personalized, and capable of driving superior engagement and cross-cloud alignment. Contact our team of experts to start your journey toward easy, high-impact text messaging today.

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